Sunday, June 26, 2011

Sports Nutrition Company Making Second Run at US Market


A couple of weeks ago I received a phone call from Sharon Ellis, President of Medion Corporation, makers of e load™ Endurance Sport Drink and EMEND™ Sports Recovery Drink to tell me that they are coming back to the US.

Many may know that the first launch in the US was marred by a series of unfortunate events. These all happened at the same time which forced the company to draw back. This included their US distributor being purchased by another company who dropped all other brands, an employee who defrauded Medion Corporation, and the global financial crisis which deterred any other distributors from adding foreign products at that time.
Despite the withdrawel of the brand from the US market in 2007, almost all of the original shops who picked it up still carry it. Due to it's popularity, even a couple new shops added it to their inventory including Lance Armstrong's Mellow Johnny’s despite having to order it from outside the US.
With no ads, representation or distribution in the US, e load™ sales continued to grow.
Now with a broader range of products including chewable electrolyte tablets called e DISCS™, the higher dose electrolyte capsule 5x Zone Caps™, FLY™ Carbohydrate Fuel and soon to come e load™ Energy Gel in single serving packets as well as bulk containers, the brand is ready to re-launch in the US. They will be putting out more information and press releases soon! Look for them at Interbike too!
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About Medion Corporation
Medion corporation was cofounded in 2000 by Dr. Douglas W. Stoddard, a Canadian sport medicine physician and an avid endurance athlete, and Sharon Ellis, formerly an international level 400m track athlete and Australian Institute of Sport Scholarship holder, now an age group triathlete.
Medion Corp. created e load™ and EMEND™ brands, the most streamlined, efficient nutrition for your performing body. Formulas are low acid, and contain NO nuts, NO Gluten, NO artificial Colors, NO artificial flavors, NO artificial Preservatives and NO resistant starches.
formulas are low acid, and contain NO nuts, NO Gluten, NO articifial Colours NO artificial flavours, NO artificial Preservatives and NO resistant starches.formulas are low acid, and contain NO nuts, NO Gluten, NO articifial Colours NO artificial flavours, NO artificial Preservatives and NO resistant starches.formulas are low acid, and contain NO nuts, NO Gluten, NO articifial Colours NO artificial flavours, NO artificial Preservatives and NO resistant starches.formulas are low acid, and contain NO nuts, NO Gluten, NO articifial Colours NO artificial flavours, NO artificial Preservatives and NO resistant starches.formulas are low acid, and contain NO nuts, NO Gluten, NO articifial Colours NO artificial flavours, NO artificial Preservatives and NO resistant starches.
Medion (e load™ and EMEND™ sport nutrition brands)
Sheppard Centre
2 Sheppard Ave E / Suite 601
Toronto Ontario M2N 5Y7
Canada
T: 416.222.3218
TF: 1.888.606.7511